Kazakhstan to launch Jastar Kerueny domestic tourism promotion project

NUR-SULTAN – Jastar Kerueny, the domestic tourism promotion project devised by creative young Kazakhs collaborating with established influencers, will launch Aug. 12, reported Kazinform. The project is designed to both promote and study Kazakh tourist destinations.

Photo credit: Jasqazaq.kz.

The millennials involved will gather in the capital that day to initiate the project. The programme will include a concert featuring local celebrities.

The following day, they will travel to the regions. The four-day trip will include visiting and promoting domestic tourist attractions and they will be accompanied by Tourism in Kazakhstan brand ambassadors selected from established Kazakh influencers.

The project involves seven tourist destinations – Aktobe, accompanied by T Jokers project members; the Almaty Region, accompanied by Gani Azhikenov, Eldos Zhanuzak and Zhanerke Zhumadil; the East Kazakhstan Region, accompanied by Darkhan Dzholyshbekov and Zamanbek Zhanaliyev; Karaganda, accompanied by Yessenali Aigerim and Anuarbek Zhalel; Pavlodar, accompanied by Irina Ten and Nazim Missanov; Shymkent and the Turkestan Region, accompanied by Aigerim Abdykarylova and Daulet Bizhanov, and Uralsk, accompanied by Pazl YouTube project team Gabit Adirshayev, Aktoty Bolshova and Alisher Konysbaev.

After the trip, the participants will present an assessment in the capital. The influencers’ evaluations and recommendations will be included in devising tourist attraction policies.

“We want tourism to develop as much as possible; for that, we want to collect recommendations and give them to authorities and, later, state authorities are to take certain measures to improve the domestic tourism situation,” said Youth of Kazakhstan Congress Executive Director Tokhtar Bolysov at the July 17 Central Communication Service press conference.

The project is currently at the selection stage, with participants to be announced July 25.