Official Almaty travel guide explores city in 72 hours

ASTANA – The Visit Almaty tourist information centre presented the Almaty 72 project Feb. 6 for tourists and business travellers visiting the city for up to 72 hours.

Visit Almaty Tourist Information Centre Head Kamila Lukpanova

A recommended list of things to do and places to visit includes the main sights – the Medeu Ice Rink, Shymbulak Ski Resort, Green Bazaar, museums and other locations around the city. Tourists are also offered a chance to taste all the traditional Kazakh dishes, as well as the famous Aport apples.

The free brochure in Kazakh, Russian and English is provided when visitors enter passport control at the airport. It is also available at railway stations, Visit Almaty information stands and more than 40 points throughout the city.

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Photo credit: Visit Almaty

“We conducted a study in 2017 dedicated to competitiveness and prospects of tourism development. As a result, we presented the 100 Steps analytical document with a set of recommendations and specific actions for all players in the tourism market. These successive steps are necessary for the development of tourism, from a marketing plan for promotion to the improvement of service at the airport, railway and bus stations,” said Visit Almaty tourist information centre head Kamila Lukpanova.

Launched a year ago, the information centre promotes Almaty as a tourist destination and has useful information about one’s stay, city services and events. The company was founded under the Almaty Tourism Department and operates according to Destination Marketing Organisation (DMP) standards.

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The company is involved in promoting the city and increasing the tourist flow. Visit Almaty is also a research centre that investigates the latest trends in country branding and promotion.

“We study the world ratings and learn from the experience of developed tourist destinations. The partnership with the World Tourism Organisation (UNWTO) and a media campaign in cooperation with Euronews, Eurosport and BBC covering an audience of more than 50 million viewers and promotional campaigns are among our main achievements,” she said.

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The company conducted a full inventory of more than 30,000 tourist sites in Almaty and the Almaty region to reveal the advantages of attracting visitors and added restaurants, hotels and hostels to the database.

The www.visitalmaty.kz website was launched as a main information platform for foreign tourists to plan their visits, with a single event calendar to learn about interesting city events. The company collaborates with TripAdvisor and develops free maps, travel guides and WiFi routers for rental.

This year, the centre plans to take part in international exhibitions and road shows and launch the corporate website.