Designer Svetlana Kushnerova presented her new collection during the recent Paris Haute Couture Fashion Week 2014.
“I still cannot believe I was invited by the Federation Francaise de la Couture to become a part of Paris Fashion Week. It is complicated to gain acceptance from French designers, as they used to think only they could feel fashion and style as no one else can. They would never allow a collection that was made out of Paris to be presented on their runway. For instance, some handmade details can be created only in several ateliers in Paris, whose emloyees studied at one of the oldest Chanel schools,” said Kushnerova.
Kushnerova’s team includes about 40 people who created a short dramatic performance on the runway during the fashion show. According to Kushnerova, her collection is feminine and sexual, including flowing fabric, lace and jewels. Her garments are meant for official events.
It is worth saying that the collection made by the Kazakh designer gained attention and was welcomed by the audience, including leading editors of fashion magazines and the director of Chanel fashion house. Moreover, three outfits from the presented collection were taken right after the show to be shown on the glossy pages of fashion magazines.
Kushnerova has been interested in fashion since an early age, however, her parents insisted she study law. After graduating from a German university, she came back to the city to continue her childhood obsession. Kushnerova created several sketches, one of which was a garment for her sister’s high school graduation ball. That was the turning point for Kushnerova to make fashion her lifetime business.
Kushnerova presented her first colection of leather gowns during Kazakhstan Fashion Week, which took place in Almaty. According to the designer, she met interesting people there who taught her how collections she has created can be successfully promoted. After that, Kushnerova participated in Moscow Fashion Week, where her collection was seen by French fashion representatives who invited her to come to Paris.
Kushnerova’s boutiques can be found today in Moscow, St. Petersburg and Singapore and she is also expecting to open a store in Kazakhstan in the future.