ASTANA – The Kazakh National Tourism Award was introduced this year to encourage tourism organisations, travel bloggers and other involved parties to improve their services accordingly in developing the tourism sphere of the country. The award ceremony also is aimed at creating an information and communication platform and attracting the attention of the society to the sphere.
“The award is aimed at helping to identify the most successful tourism projects and products of inbound and domestic tourism, their promotion and the formation of the society’s interest in tourism. It will improve the quality of service in the industry,” said Kazakh Tourism Chair Rashid Kuzembayev during the press conference to announce the introduction of the award.
The aims of the award is to create a unified information base of the most interesting tourism projects and products, to connect all stakeholders in the development of tourism in the country and the promotion of the quality of services. The participants have a unique opportunity to exchange experience and knowledge in tourism development in the regions and the country.
The award is established as a sectorial award, based on an open competition for achievements in the development of the tourism industry, including all related tourism industries.
Among 150 participants, 19 received the 2018 National Tourism Award in 17 main and two additional nominations.
The competition consisted of two stages. After applying to the award participation Sept. 15 – Nov. 15, an experts’ council made up from tourism associations and public funds conducted selection of the participants during the first stage. At the second stage, the short-listed candidates were evaluated through a Nov. 20-28 open online voting.
“Online voting was lively. Each nominee tried to get the most votes: some conducted various activities on their social media pages, went outside with promotions and mailed on messengers. It contributed to the involvement of the public with the award that we sought as a beginning,” said Kazakh Tourism Events Department Director Gaukhar Zhenisbek.
The jury made the final decision announcing the winners Dec. 8 that can be seen at the award’s website tourismawards.kz/2018 with the links to all winning projects and products.
The award is planned to be an annual event.