ASTANA – Drugoi Ty (Another You), Kazakhstan’s 21-day national sports challenge, will kick off June 4. The campaign, sponsored by the Samruk Kazyna Trust Social Development Foundation, has the mission to support a healthy lifestyle and promote physical activity.
The event comes on the heels of the initiative held May 26 in Daulet Sports Complex in the capital. Four regions took part in the live workout and the remaining 10 regions performed exercises on the ground.
In a video message, Kazakh President Nursultan Nazarbayev motivated citizens to stay active and join the national movement.
“Sports and physical education is a guarantee of a healthy lifestyle. A healthy person can achieve success and be happy. Happiness is not about wealth and money, it is about health,” he said.
Minister of Culture and Sport Arystanbek Mukhamediuly encouraged people to support the President’s initiative and join the challenge.
“The head of state is a great example for us. Nursultan Nazarbayev has called on us to exercise. In the state-of-the-nation address, the task was set to attract 30 percent of the population to physical culture and sport by 2020. As a result, more than five million people are engaged in physical training and sports, which is 28.7 percent of the country’s population. This figure increased by 1.3 percent compared with 2016. We must not stop at what has been achieved. I urge everyone to do sports and make physical activity a part of your life,” he said.
The project has no commercial objectives, according to the organisers.
“The challenge aims to bring individuals back to their natural state of constant movement, which is the source of life. We are challenging famous people to support the 21-day sports initiative in social networks,” said Valikhan Ten during the May 28 press conference at the Central Communications Service.
“This campaign is the beginning of global changes in the way of life of the whole country. As a result, an increase in the number of people engaged in physical culture and sports is expected this year. The indicator will rise up to 300,000 people compared to 2017,” said Samruk Kazyna Trust Social Development Foundation representative Lima Dias.
The requirements are simple. Participants must subscribe to the project on Instagram, Facebook and VKontakte and post a message to go through 21 days of training. Individuals should do a 30-minute workout every day from June 4-25 and post pictures and videos, including location, on social networks with the hashtags #Другойты, #Сеніңжаңақырың or #differentyou. Inviting friends and motivating them with one’s actions are welcomed.
The contest committee will identify 16 winners across Kazakhstan who will be invited to the open-air event scheduled for July 6.
The project will also focus on children with special needs. Three trainings are planned in Almaty.
“It takes 21 days to form a new habit. We should challenge ourselves to go in for sports to make it a part of our lives in 21 days… Athletes, public figures and politicians have already joined our team,” said Dias.