Established retailer Wildberries to assist emerging Kazakh entrepreneurs

NUR-SULTAN – Wildberries General Director Tatyana Bakalchuk and Kazakh Invest Deputy Chairman of the Board Ruslan Issatayev signed a memorandum July 9 launching electronic expertise centres to support Kazakh entrepreneurs willing to export their goods.

L-R: Wildberries General Director Tatyana Bakalchuk and Kazakh Invest Deputy Chairman of the Board Ruslan Issatayev. Photo credit:

The document details opening three centres in the capital, Almaty and Shymkent, with the first launching in the capital by the end of the year.

The centres will assist Kazakh entrepreneurs in increasing their sales volume, creating new jobs and starting new brands. Issatayev noted Wildberries employees have particular areas of expertise which could also help entrepreneurs in expanding their businesses online.

“Kazakh businesspeople already participate in online sales of clothing, accessories, cosmetics, products for car enthusiasts, books and children’s products. The launch of such a project (electronic expertise centres) will primarily allow small and medium-sized businesses to obtain the necessary knowledge and tools for successful online trading, as well as expand the range of products exported online,” he said, as reported by

The centres will be operated by Wildberries specialists who will provide educational services, facilities (photo studios) and logistics assistance by submitting goods directly to the centres with the option of subsequent redirection to the company’s storage facilities.

“The online store has been working in the country since 2014 and we are waiting for suppliers from Kazakhstan. Today, Wildberries already sells clothes, accessories, cosmetics, goods for motorists, books and children’s goods. The potential for the development of our partnership is significant; high-quality goods are created in this country, so we would like to create new sales, to create new business places and even to create new brands,” said Bakalchuk.

The Russia-based company’s turnover increased by 74 percent to 46 billion rubles (US$733 million) in the second quarter of this year compared to the same period last year. Sales in the first half of 2019 grew 79 percent to 85 billion rubles (US$1.354 billion), compared with the first half of 2018. The number of clients increased 85 percent during the same period.

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