This year, the exhibition centre Messe Berlin is hosting stands from more than 180 countries, firms and organisations.
Kazakhstan traditionally presents its pavilion at the ITB. This year, the exhibition is of special importance because it comes in the wake of the signing of a memorandum with the World Tourism Association related to Kazakhstan’s hosting of EXPO 2017.
Kazakhstan’s pavilion and craftsmen, as well as its chocolates and baursaks, a traditional form of puffy bread, attacted lots of attention during the event.
A delegation of tourist companies and regional representatives sponsored by the Committee of Tourism Industry of the Ministry of Industry and New Technologies of Kazakhstan also attended the event to find new industry partners. According to Committee Chairman Marat Igali, tourism can become one of the country’s most important economic sectors. To facilitate tourism growth and help develop infrastructure along the Great Silk Road, UNESCO and the World Tourism Organisation are working to simplify the visa regime for tourists. The visa issue was also addressed at a round table discussion held on the first day of the ITB.