Kazakhstan’s Atameken Business Channel began broadcasting in Kyrgyzstan on May 18 according to the company’s press service release. The TV channel is available in all regions for Aknet cable operator users. Its main mission is to create a platform for the exchange of information between the business communities of the two neighboring countries.
The Atameken Business Channel is the country’s first multimedia business news channel, which covers financial, economic and political news, analysis, ratings, conclusions and projections, exchange rates and securities markets, precious metals, raw and non-raw material resources, bank news, stock exchanges, and company information.
The Atameken Business Channel plans to create a correspondent office in Bishkek in the near future. The channel will produce unique programs for entrepreneurs in Kyrgyzstan with analysis of key local issues to help make more informed business decisions.
General Director of the Atameken Business Media Holding Kanat Sakhariya said that Central Asia is an important region for investment going forward.
“As a media outlet Atameken Business aims to monitor and promote the development of the business sector in both countries. We will become an information bridge between the two countries and create analytical and educational content useful for all players of the two markets,” said Sakhariya.
Local entrepreneurs agreed that they need a TV channel that covers business and economic issues in the country.
Bauyrzhan Sadykov has run the Bishkek-based Freedom Finance branch for more than three years.
“There’s a shortage of media that matches the realities of today’s business climate. There’s no single resource with analytics and expert opinion presented on it. We would like to have one common business channel where we can share our experiences and come to a consensus,” he said.
According to experts, a business TV channel will serve as a link between future partners and potential customers. Entrepreneurs will now have the opportunity to promote their goods and services.
The media company plans to enter the markets of neighboring countries – Uzbekistan and Tajikistan.
“We will try to expand the broadcasting geography of our channel and enter new markets in order to support business and the development of interstate economic relations. I believe that our TV channel will be easily accessible from any parts of the world,” said Media Holding Development Director Ruslan Ismailov.
The Atameken Business TV channel is also available on internet platforms – the MEGOGO media service, Kalinka TV, Mediabay TV, Yandex TV and BeeTV internet platforms.