NUR-SULTAN – Kazakh and Kyrgyz fashion designers will present their Spring-Summer 2020 collections during Eurasian Fashion Week (EFW) Aug. 28-30 in the capital and Sept. 10-12 in Almaty. The event is also a chance for young designers to display their works and learn how to launch their brands.
“Eurasian Fashion Week is a breath of fashion designed to brighten up your everyday life. This is an international platform on which the future trends of the entire Eurasian continent will be decided. This is a fashionable rocket that will send most newcomers to the cosmic heights of success,” notes vintage.kz.
The biggest fashion event for the Commonwealth of Independent States (CIS) will bring together editors from the best Italian and Russian fashion publications, journalists, bloggers, street-style photographers and models.
Designers such as Gulmira Kedelbayeva and Zhannar Shurayeva (Quraq Korpe), Olga and Tatyana Stan (Endorfin), Hanum Aidash (Hanum), Nurgul Ryskulova (Nuri Ryskulova) and Gulnar Kassymova (Gulnara Kassym GK) will represent the Kazakh fashion industry. Invited designers from Kyrgyzstan will include Dinara Ratsko (Dina Ratsko) and Yekaterina Zabolotnova (Kate Zabolotnova).
EFW will have a number of workshops. Stephan Rabimov, founder and editor-in-chief of Bmag.io and DEPESHA magazine, journalist and fashion columnist, will present public talks on social media strategies for fashion start-ups in the capital and Fashion Diplomacy in Almaty.
The capital’s fashion days will include Trend & Tendance President Lyudmila Mikhailova-Komandre talking about five solutions for a successful brand, and stylist, fashion blogger Zhanna Akhmetova taking on the role of a stylist in the fashion industry, as well as Brosh Jewellery founder Olga Kim and designer Ainur Turysbek as speakers.
Almaty’s aspiring designers will have the opportunity to learn about design culture and design research in fashion styling from Andrea Nardi. She is a buyer, stylist and business consultant in international fashion companies and current professor of clothing design, procurement and communications at Istituto Europeo di Design Florence (IED). IED Professor Yekaterina Antonova will conduct a master class on the future of fashion between e-commerce and new stores.
Almaty visitors may attend public talks by European Bank for Reconstruction and Development (EBRD) Women in Business Programme Coordinator Evgeny Son, neuropsychologist and business coach Vladislava Drutko and eco-artist and founder of the Eco-Art Studio project at Art Hotel Ecotel in Moscow Yekaterina Vorontsova.
Fashion week is also a chance for debutants to conquer the most stringent fashion critics with their views and creativity. Fashion for Future 2018 competition finalist Zuhra Aikenova and Altyn Oimaq national competition finalists will show their collections for the first time.
The event is also an opportunity for those who want to develop and create a local brand. Organisations such as the Atameken National Chamber of Entrepreneurs, Ministry of Foreign Affairs, Kazakh Invest and EBRD will consult on existing state programmes and possible government investments during panel discussions and workshops.
The EFW team and IED will present the works of finalists from a July 31 competition among young local designers and students. The participants were tasked to design prêt-à-porter (ready-to-wear) clothing lines that interpret the rich Kazakh culture using use recycled or environmentally friendly materials.
The organising team selected ten out of 600 CIS applicants Aug. 20 to present their works during the fashion week. The winner will receive a training grant at the IED Summer Fashion School in Italy.