ASTANA – Kazakhstan’s Ministry of Investments and Development along with the Ministry of Agriculture are setting up three meat brands to export to international markets, according to First Vice Minister of Investments and Development Alik Aidarbayev.
KazakhMeat, Qazaq Organic Food and Halal Kazakhstan are three umbrella brands controlled by the National Chamber of Entrepreneurs incorporating multiple local producers under one brand. This gives them an opportunity to push their products to foreign markets, otherwise hardly accessible if acting alone.
“In general, the agricultural products have a huge potential that we are not using fully. Thanks to such umbrella brands, local producers can use it and promote their products abroad,” Aidarbayev said.
The project is implemented within the 100 Concrete Steps programme initiated by Kazakh President Nursultan Nazarbayev in 2015.
The Kazakh Invest national company is running the project. Established this year, the company, with several offices worldwide, serves as a bridge between local producers and foreign investors and promotes Kazakh products abroad.
The concept and the roadmap stipulating further development and advertisement of these brands on international markets are ready, the minister noted.
The brands were also presented at international exhibitions in Russia and China, by far the largest importers of the Kazakh meat.
The agriculture ministry and the national chamber are in the process of certifying the brands, according to the ministry.