The free delivery of local farm products has started in Almaty in the framework of the newly launched Reviving the Village social project. The group of eight people participating in the action is accepting about 100 orders every day. Despite the fact that the project was introduced only a month ago, it has already gained a great client base, reported Khabar.kz.
“Today, we have received a small order for less than 1,000 tenge (US$3.26) for a disabled person: one carton of milk, cottage cheese, three kilogrammes of potatoes, a kilo of pepper and two kilogrammes of apples. Concerning our prices, a kilo of onions cost 65 tenge (21 cent), potatoes and cabbage cost 80 tenge (26 cent), one liter of milk costs 190 tenge (62 cent). There is no payment minimum for pensioners, disabled and low-income families, as we can bring them even one loaf of bread,” explained the head of the project Kairat Zhanabilov.
All other Almaty locals have to order the products at least for 2,000 tenge (US$6) in order to get free shipping. According to organisers, all products are locally produced and are delivered to customers directly from the cellars of private holdings or vegetable stores.
By excluding the chain of intermediaries, they offer the lowest prices for clients, while producers secure sales of their products.
The project was supported by the Almaty Chamber of Entrepreneurs, which helps local farmers contact enthusiasts from Reviving the Village. No costs are spent for the advertisement, as all the information concerning prices and product range spreads through social media networks thanks to loyal and grateful customers.
Residents of Shymkent, Karaganda and Astana are seeking to have the same project launched in their cities.