TOKYO – Three Kazakhstan-based companies, Sezam Eco, Sun Bee and Maslodel, recently presented their products and honey in Japan at FOODEX, the largest food and beverage exhibition in Asia and the Pacific.
Over the course of the four-day event, the enterprises conducted more than 100 negotiations with potential foreign buyers. Several Asian companies showed interest in Kazakh-made products, in particular, linseed, caraway and peanut and pumpkin oil rich in Omega 3 fatty acid. Kazakh honey producer Sun Bee held talks with Japanese wholesalers and distributors. Canola oil, represented by Maslodel, is in demand in Asian markets because of its beneficial properties and wide use in cooking and food production.
This was Kazakhstan’s first participation in the 40-year-old FOODEX exhibition. The country’s appearance was made possible by a two-year cooperation agreement between Kaznex Invest and Jetro (Japan’s foreign trade organisation). Jetro runs a support programme for producers from developing countries exporting to the Japanese market.
“Kazakh-made products are able to enter the demanding Japanese market, one of the busiest in the world, due to their environmental friendliness, originality and quality. In this regard, our products are competitive,” said Kaznex Invest Managing Director Dzhalil Bulatov.
Taking into account these possibilities, Kazakhstan’s embassy in Japan is proposing to open a Kazakh shopping mall. Next year, Kazakhstan plans to increase the level of its participation in FOODEX.